If you have a website, you have probably heard of SEO, of search engine optimization, of being first among Google's results ... In this new article we explain what is meant by this term and why it is important.
What does SEO mean?
The SEO acronym derives from English and literally means Search Engine Optimization , or optimization for search engines. So with SEO we mean all the practices put in place to make a website visible , improving its position in the search engine results.
In simple words? The goal of SEO is to make your website appear among the first results when users search on Google or other search engines for your products, your services or, even better, a need or a problem that you can solve. with your products or services.
How search engines work
The Internet is a huge network that collects websites, texts, videos, audio, images ... The task of the search engines is to draw the right page for this specific search from this huge sea of information .
An example: if a person searches for "plumber in NYC", he expects the search engine to return the results of plumbers in NYC and not of electricians in NYC, or plumbers in USA.
In order to return users the web pages most consistent with their search, Google and the other engines scan the web pages and, thanks to a complex algorithm, determine in what order to show them in the SERP, or among the search results.
Difference between indexing and optimization
Often speaking of SEO the terms indexing, optimization and positioning are confused. These 3 words, used interchangeably, have different meanings:
Indexing
It is the insertion of a web page into the database of a search engine. In simpler words it means to signal the existence of the website to the search engine. It has nothing to do with the order in which the site is shown in the search results.
Optimization
By optimization we mean all the activities aimed at making the web page easily accessible by the people and robots of the search engines that will scan it.
Placement
Positioning is the consequence of optimization. This term indicates the improvement of a website's position in the search results for a given query.
What does SEO consist of?
At this point you are probably wondering what these activities, practices and actions are to be done to optimize and then position a website.
We can divide them into two macro categories: on-site activities , done on your website, and off-site SEO with actions external to the site. Going into more detail we have:
• Optimization of the code and structure of the site
• Optimization of site contents (texts and images)
• Management of link inbound and outbound links
Why SEO is important
As you may have already guessed from the previous paragraphs, doing SEO is one of the activities to plan in a web marketing strategy because:
it is essential to make your site visible and to appear among the search results;
it allows you to intercept people just when they are looking for a service, product or information by responding with your product, service or information.
A site can be beautiful and well cared for in graphics and content, but yes and people don't find it of little use. If thought of as a marketing tool, the website cannot be limited to being only visually appealing, but must be found by the right people at the right time and SEO is one of the ways to do it!
Do you have a website, but don't receive visitors? Is your site not optimized? Have you never heard of SEO before?
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